Our Core Values
20 Jul 2022, Wednesday


During the recent consultation exercise on the development of the Club’s Marketing Strategy, the Board agreed to promote the Club’s Values and what is means to be a Community Mutual.

Our core Values are principles that guide our actions; they serve as our cultural cornerstones. They are sacrosanct and can never be compromised.

We wish to share our Values as widely as possible, so that everyone identifies with the Club as a supporter owned mutual.

The Club has a number of core Values that cascade down from the Chairman, the Board Members, and the Team Management to all players, staff and supporters. The Club will always strive to ensure that all values are upheld.

Our values are our business DNA -

  • Stability - Progress Through Stability
  • Teamwork – Together we can achieve anything
  • Community – A community hub at the heart of the community
  • Inclusion – Everyone has a sense of belonging
  • Integrity – The Club is built on strong principles
  • Sustainability – Our environmental credentials help to lead by example

Sticking to our values helps us to make strategic decisions, but living by our values can also be difficult. These core Values support our vision and shape our culture, because they are our beliefs, philosophies and principles that drive the Club forward.

We become accountable to the members for any decisions by asking a simple question: does this decision reflect our Values?


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